I was reading Chris McMullen’s excellent (as usual) post on Amazon’s new advertising service, and thought I’d give it a go. My monthly advertising budget is $100, but I hadn’t spent anything in January. So, I had this month’s and the previous one’s budget at my disposal – which allowed me to place two ads. For my first one, I chose the Pearseus bundle. This was done for two reasons: one, it offers great value for money. Second, its higher cost of $3.49 will hopefully allow me to cover the ad’s cost.

The second ad was for Runaway Smile. This allowed me to test two very different ways of targeting my audience, as you will see below.

Oh, and I took lots of screenshots, so as to share with you the process. That way, should any of you decide to advertise with Amazon, you’ll know how to do it. And…