This is a guest post I wrote for Chris, the Story Reading Ape’s blog, and it describes my marketing strategy – which is really very simple. In fact, it can be summed up as follows:

• Be real,
• be fun,
• be helpful.

If you do that, people will buy your books simply because they will like you and will want to support you. In other words, “if people like what you’re saying, they’ll buy what you’re selling.”

I have read many marketing guides, but have come to realize that it all boils down to how people perceive you. In marketing speech, your brand.

Having a consistent author brand is liberating. It allows you to publish pretty much anything you like, irrespective of genre. People will read your books because you have written them – and they trust you to offer them a good time.

That’s great. How about some…